The relevance of aggression and the aggression of relevance

Purpose - The purpose of this paper is to illustrate how language functions to construct relevance at moments of articulation and how language functions as an aggressive marketing practice to promote a self-regulated (production-oriented) system of accreditation.Design methodology approach - Drawing...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	International journal of educational management 2008-05, Vol.22 (4), p.352-364
1. Verfasser:	Lowrie, Anthony
Format:	Artikel
Sprache:	eng
Schlagworte:	Higher education Management strategy Marketing theory Value analysis
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!