Segmentation of US consumers based on food safety attitudes

Purpose - The purpose of this research paper is to segment US consumers based on their attitudes towards food safety and to demographically characterize each segment so that effective risk communication strategies and outreach programs may be developed to target vulnerable groups.Design methodology...

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Veröffentlicht in:	British food journal (1966) 2008-01, Vol.110 (7), p.691-705
Hauptverfasser:	Kennedy, Jean, Worosz, Michelle, Todd, Ewen C, Lapinski, Maria K
Format:	Artikel
Sprache:	eng
Schlagworte:	Allergies Attitudes children Cluster analysis Consumer attitudes consumer information consumer preferences Consumers Crime prevention Demographics Demography Discriminant analysis Education educational status Eigenvalues Factor analysis food allergies Food safety Food supply Foodborne diseases foodborne illness Market segmentation Media coverage Outreach programs Risk analysis risk assessment sociodemographic characteristics Sociodemographics Studies Supply chains United States of America Variables Variance analysis
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