Comparing export marketing channels: developed versus developing countries
The article presents a qualitative model, derived from the transaction cost and resource dependence theory, to compare the business relationships in the marketing channels between footwear buyers in The Netherlands and Uganda, and their suppliers. The observed business relationships are used to desi...
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Veröffentlicht in: | International marketing review 2004-01, Vol.21 (4/5), p.409-422 |
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description | The article presents a qualitative model, derived from the transaction cost and resource dependence theory, to compare the business relationships in the marketing channels between footwear buyers in The Netherlands and Uganda, and their suppliers. The observed business relationships are used to design an export-marketing channel for Eritrean footwear manufacturers looking for new export market opportunities. The findings show that the design of the export marketing channels for Uganda and The Netherlands differs as a result of the transaction costs involved. Taking into account the weak resource base of the Eritrean manufacturers, we conclude that it may be easier for them to enter the Dutch market than the Ugandan market. |
doi_str_mv | 10.1108/02651330410547117 |
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subjects | Alliances Capital losses Comparative analysis Costs Crime prevention Developing countries Distribution channels Exports Footwear industry Industrialized nations LDCs Marketing Resources Securities markets Small & medium sized enterprises-SME Small to mediumsized enterprises Statistical analysis Suppliers Transaction costs Vertical integration Wholesalers |
title | Comparing export marketing channels: developed versus developing countries |
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