Empirical investigation into the multifaceted trust in the wealth management context
Purpose The purpose of this paper is to study the many manifestations of trust in the wealth management context in Finland. This empirical paper examines and contrasts how trust is perceived by financial experts and consumers in wealth management in general, and in the investment context, in particu...
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Veröffentlicht in: | International journal of bank marketing 2010-02, Vol.28 (1), p.65-81 |
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Format: | Artikel |
Sprache: | eng |
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