Relationships between engineers and marketers within new product development

This paper presents a comparative study of the views of British and German engineers on the relationship between engineers and marketers and the conflict between them. Data have been collected from 151 British and 84 German engineers in 25 companies. Engineers who work in a variety of functions and...

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Veröffentlicht in:	European journal of marketing 2004-05, Vol.38 (5/6), p.694-719
Hauptverfasser:	Shaw, Christopher T, Shaw, Vivienne, Enke, Margit
Format:	Artikel
Sprache:	eng
Schlagworte:	Conflict Germany Product development Team working United Kingdom
Online-Zugang:	Volltext
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