Determinants of business student satisfaction and retention in higher education applying Herzberg's twofactor theory

Purpose This paper focuses on the determinants of student satisfaction and retention in a college or university that are assumed to impact students' college experience. Designmethodologyapproach Using empirical data and Herzberg's twofactor theory, a modified version of the questionnaire d...

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Veröffentlicht in:	International journal of educational management 2005-03, Vol.19 (2), p.128-139
Hauptverfasser:	DeShields, Oscar W., Kara, Ali, Kaynak, Erdener
Format:	Artikel
Sprache:	eng
Schlagworte:	Customer orientation Customer satisfaction Higher education Students
Online-Zugang:	Volltext
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