In search of market orientation

The growth in literature on relationship marketing which accelerated during the 1990s continues apace in the twenty-first century. However, as a number of authors have noted, to date, little empirical evidence of relationship marketing strategies has been presented. This article focuses on Romalia (...

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Veröffentlicht in:	Marketing intelligence & planning 2004-03, Vol.22 (2), p.144-159
1. Verfasser:	Brady, Norman
Format:	Artikel
Sprache:	eng
Schlagworte:	Internal marketing Key account management Market orientation Relationship marketing
Online-Zugang:	Volltext
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