"Mind the gap": the rise of political marketing and a perspective on its future agenda

Purpose - The purpose of this paper is to introduce a selection of papers on such subjects as: increased application of marketing to modern politics; the perceptions of its effectiveness - particularly in closely contested elections; the escalation in funding of campaigns; and the increase in intern...

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Veröffentlicht in:	European journal of marketing 2010-04, Vol.44 (3/4), p.297-307
Hauptverfasser:	Harris, Phil, Lock, Andrew
Format:	Artikel
Sprache:	eng
Schlagworte:	Climate change Constituents Decision making Elections Lobbying Market strategy Marketing Marketing strategy Political advertising Political campaigns Politics Propaganda Statistical analysis Voter behavior Voters
Online-Zugang:	Volltext
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