Email marketing at the crossroads

Purpose The purpose of this paper is to provide a conceptual overview of the process of unsolicited commercial email UCE, propose a typology of UCE, and delineate key stakeholders of UCE, their roles and potential responses through a stakeholder analysis. Designmethodologyapproach Based on the extan...

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Bibliographische Detailangaben

Veröffentlicht in:	Internet research 2006-01, Vol.16 (1), p.38-52
Hauptverfasser:	Moustakas, Evangelos, Ranganathan, C., Duquenoy, Penny
Format:	Artikel
Sprache:	eng
Schlagworte:	Electronic mail Internet marketing Stakeholder analysis
Online-Zugang:	Volltext
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