Gender differences in the response to unfair prices a crosscountry analysis

Purpose The research questions are whether there is a difference in how men and women respond to unfair prices and, if so, whether this gender difference extends across national cultures. Is the difference due to nature or to nurture This paper aims to answer these questions. Designmethodologyapproa...

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Veröffentlicht in:	The Journal of consumer marketing 2009-10, Vol.26 (7), p.508-515
Hauptverfasser:	Maxwell, Sarah, Lee, Sanghyun, Anselstetter, Sabine, Comer, Lucette B., Maxwell, Nicholas
Format:	Artikel
Sprache:	eng
Schlagworte:	Gender Germany National cultures Prices South Korea United States of America
Online-Zugang:	Volltext
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