PVRS and advertising exposure: a video ethnographic study

Purpose - The purpose of this paper is to understand the use of the personal video recorder (PVR) in the home and the impact on TV advertising exposure.Design methodology approach - A video ethnographic study of 22 participants in eight homes with PVRs.Findings - Use of the PVR differed widely betwe...

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Veröffentlicht in:	Qualitative market research 2008-01, Vol.11 (4), p.386-399
Hauptverfasser:	Pearson, Sarah, Barwise, Patrick
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Audiences Audiovisual communications Audiovisual media Commercials Digital video recorders Ethnography Qualitative research Statistical analysis Studies Television Television advertising Video
Online-Zugang:	Volltext
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