The dynamics of the legal market: an interaction perspective

Recognises that whilst an abundance of research has been conducted into solicitors' marketing, other players in the legal industry have been ignored or overlooked. Suggests that what is clearly lacking is a holistic analysis of legal-market dynamics. Attempts to provide a clearer and more accur...

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Bibliographische Detailangaben

Veröffentlicht in:	European journal of marketing 1999-10, Vol.33 (9/10), p.874-895
Hauptverfasser:	O'Malley, Lisa, Harris, Lloyd C
Format:	Artikel
Sprache:	eng
Schlagworte:	Customer relations Industrial markets Interaction Interviews Legal profession Legal services Market analysis Marketing Professional relationships Relationship marketing Relationships Studies
Online-Zugang:	Volltext
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