Mode of payment and formation of reference prices

States that reference price has emerged as a central feature in consumer decisions. The goal of this study was to explore the contribution of mode of payment to the formulation of personal reference prices (what one believes to be a fair price for a product) and reservation prices (the highest price...

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Veröffentlicht in:	Pricing strategy & practice 1997-12, Vol.5 (4), p.142-147
Hauptverfasser:	Monger, Jodie E, Feinberg, Richard A
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand loyalty Budgets Consumer behavior Consumer behaviour Consumers Credit cards Decision making Influence Market prices Methods Payments Perceptions Prices Pricing Product development Studies Willingness to pay
Online-Zugang:	Volltext
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