Entrepreneurial firms as suppliers in businesstobusiness ecommerce

Entrepreneurial firms as suppliers in businesstobusiness ecommerce

Businesstobusiness B2B ecommerce activity provides many growth opportunities for firms willing to explore this new approach. While B2B is often considered the domain of larger firms, the potential benefits of access to new clients, access to new global markets, and product line expansion are of part...

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Veröffentlicht in:Management decision 2001-06, Vol.39 (5), p.388-393
Hauptverfasser: Mullane, John V., Peters, Michael H., Bullington, Kimball E.
Format: Artikel
Sprache:eng
Schlagworte:
Ecommerce
Entrepreneurship
Suppliers
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container_title Management decision
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creator Mullane, John V.
Peters, Michael H.
Bullington, Kimball E.
description Businesstobusiness B2B ecommerce activity provides many growth opportunities for firms willing to explore this new approach. While B2B is often considered the domain of larger firms, the potential benefits of access to new clients, access to new global markets, and product line expansion are of particular importance to entrepreneurial suppliers. This article examines these benefits, as well as various mistakes an entrepreneurial firm may make in pursuing B2B ecommerce. From this discussion, we recommend five action steps a firm should take to reap the tremendous benefits of supplying through a B2B network.
doi_str_mv 10.1108/00251740110395679
format Article
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source Emerald Journals
subjects Ecommerce
Entrepreneurship
Suppliers
title Entrepreneurial firms as suppliers in businesstobusiness ecommerce
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