Relationshipbased services marketing

This conceptuallyfocused paper looks at particular changes implemented in the UK National Health Service. The specific context is the creation of a new organisational form the primary care group, which brings together general practitioners and other primary care staff in a given locality. The paper...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	The International journal of public sector management 2000-02, Vol.13 (1), p.68-84
Hauptverfasser:	Conway, Tony, Willcocks, Stephen
Format:	Artikel
Sprache:	eng
Schlagworte:	Commissioning National Health Service Primary Care Groups Relationship marketing Strategic development
Online-Zugang:	Volltext
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