The case of Simmenthal, Italy

The case of Simmenthal, Italy

A computer analysis of the Italian canned meat market and a synthesis to bring out the salient factors to develop a strategic approach and definition of operating activities. Qualitative studies reveal a strong resistance in consumer attitudes, mainly due to prejudice. However, the recent research h...

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Veröffentlicht in:British food journal (1966) 1998-03, Vol.100 (2), p.96-101
1. Verfasser: Pratesi, Carlo Alberto
Format: Artikel
Sprache:eng
Schlagworte:
Attitude surveys
Competition
Food products
Market shares
Market strategy
Marketing
Meat
Nutrition
Qualitative research
Studies
Trends
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Zusammenfassung:A computer analysis of the Italian canned meat market and a synthesis to bring out the salient factors to develop a strategic approach and definition of operating activities. Qualitative studies reveal a strong resistance in consumer attitudes, mainly due to prejudice. However, the recent research helps in the interpretation of these attitudes towards the canned meat market.
ISSN:0007-070X
1758-4108
DOI:10.1108/00070709810204084