Characterizing consumer concerns about identification technology

Purpose - Retailer's use of advanced technology to identify consumers has broad and, for many individuals, disturbing social implications. This study seeks to uncover consumer concerns regarding various identification technologies that may be encountered in present and future retail environment...

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Veröffentlicht in:	International journal of retail & distribution management 2006-08, Vol.34 (8), p.609-620
Hauptverfasser:	Trocchia, Philip J, Ainscough, Thomas L
Format:	Artikel
Sprache:	eng
Schlagworte:	Biometric identification Biometrics Consumer attitudes Consumers Content analysis Customer information files Ethics Identification Identification systems Marketing Privacy Radio frequency Radio frequency identification Radiofrequencies Retailing industry Technology Voice recognition
Online-Zugang:	Volltext
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