Ambient Smell and the Retail Environment: Relating Olfaction Research to Consumer Behavior

The focus of this article is the ability of smell to assist in the development and communication of retail brand image. We therefore present a number of propositions regarding ambient smell and the retail environment, including the potential for novel ambient aromas to act as a distinctive element i...

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Veröffentlicht in:	Journal of business and management 2003, Vol.9 (3), p.289-302
Hauptverfasser:	Ward, Philippa, Davies, Barry J., Kooijman, Dion
Format:	Artikel
Sprache:	eng
Schlagworte:	Avoidance behavior Behavior Brand image Communication Consumer behavior Consumers Customer services Emotions Influence Market strategy Retail stores Retailing industry Smell Studies
Online-Zugang:	Volltext
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