A Machine Learning Approach to Classify the Telecommunication Customers Based on Their Profitability

The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior via electronic word of mouth. Customer opinions within the virtual brand communities can have a vast impact on a company’s sales and im...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Ammari, Nedra Bahri
Format:	Buchkapitel
Sprache:	eng
Schlagworte:	Business & Management Customer relations Customer Relationship Management E-Business Economic aspects Management. | Social media
Online-Zugang:	Volltext
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