Health Communication During the COVID-19 Pandemic in Hungary

The healthcare sector has never been under as much pressure as it is today. This pressure has motivated organizations to reinvent themselves, forcing management and marketing to take a more active role. Due to this reinvention, organizations must incorporate a stronger culture of management and mark...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Santos, José Duarte, Pereira, Inês Veiga
Format:	Buchkapitel
Sprache:	eng
Schlagworte:	Business & Management Health services administration. | Medical care Healthcare Administration Marketing Marketing. | Medical care Quality control
Online-Zugang:	Volltext
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