Importance of Applying Big Data Concept in Marketing Decision Making

Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various a...

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Bibliographische Detailangaben

Hauptverfasser:	Christiansen, Bryan, Škrinjarić, Tihana
Format:	Buchkapitel
Sprache:	eng
Schlagworte:	Artificial Intelligence Business & Management LCSH: Automation Management. | Technological Marketing
Online-Zugang:	Volltext
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