Audiovisual Storytelling Approaches in the Marketing of Luxury Clothing Brands

Numerous clothing industries face highly dynamic environments, and growth in this environment depends upon both external and internal factors. External factors are represented by aggressive competition and volatile product demand. Internally, the industry must face an increasingly shorter life cycle...

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Bibliographische Detailangaben

Hauptverfasser:	Margalina, Vasilica-Maria, Lavín, José M
Format:	Buchkapitel
Sprache:	eng
Schlagworte:	Business & Management Corporate Social Responsibility Latin America LCSH: Textile industry Management Management Science
Online-Zugang:	Volltext
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