The Role of Internet of Behaviors (IoB) in Digital Marketing

Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products and c...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Munna, Afzal Sayed, Shaikh, Md Sadeque Imam, Kazi, Baha Uddin
Format:	Buchkapitel
Sprache:	eng
Schlagworte:	Business & Management LCSH: Internet marketing. | Marketing Machine Learning Marketing Technological innovations
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!