The Propensity of E-Commerce Acceptance Among Unorganized Retail Small-Medium Enterprises (SMEs)

When traditional shopping becomes challenging, people are inclined to shop online. Recent limitations like government-imposed quarantines, social distancing, and fear of viruses have provided opportunities for the e-commerce business to thrive. Consumers turned to digital options to bypass physical...

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Bibliographische Detailangaben
Hauptverfasser: Potluri, Rajasekhara Mouly, Vajjhala, Narasimha Rao
Format: Buchkapitel
Sprache:eng
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