Entrepreneurial Marketing of E-CRM in SMEs

Effective e-customer relationship management is imperative for increasing customer satisfaction, online sales, website patronage, loyalty, and retention. To understand exactly how this business strategy can be applied to enhance business operations, further study on its various benefits, opportuniti...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Naim, Arshi, Kautish, Sandeep Kumar
Format:	Buchkapitel
Sprache:	eng
Schlagworte:	Business & Management Customer relations Customer Relationship Management E-Business Management. | Branding (Marketing) | Consumer satisfaction
Online-Zugang:	Volltext
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