Reviewing the Employee Branding Process to Gain Firm Competitive Advantage

Branding and human capital are considered a firm’s most important assets, and the development of these intangible assets is a particularly challenging and important management task for human resource managers and marketers. Employee-based brand equity is a key advantage for the organization and an i...

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Bibliographische Detailangaben

Hauptverfasser:	Bari, Muhammad Waseem, Abrar, Muhammad, Alaverdov, Emilia
Format:	Buchkapitel
Sprache:	eng
Schlagworte:	Brand loyalty. | Customer loyalty. | Consumer satisfaction. | Employee morale Business & Management Human Aspects of Business Marketing Marketing. | Organizational commitment Marketing. | Performance Marketing. | Personnel management Marketing. |Corporate image
Online-Zugang:	Volltext
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