Marketing Orientation Embedding Internet Capability as Best Practice for Medium-Sized Global Firms: Some Evidence From a Medium-Sized Italian Fashion Retailer

To maintain a competitive edge against other businesses, companies must ensure the most effective strategies and procedures are in place. This is particularly critical in smaller business environments with fewer resources. Strategic Optimization of Medium-Sized Enterprises in the Global Market is a...

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Bibliographische Detailangaben

1. Verfasser:	Vemić, Milan
Format:	Buchkapitel
Sprache:	eng
Schlagworte:	Business & Management Global Business LCSH: Small business Management. | Strategic planning Small and Medium Enterprises
Online-Zugang:	Volltext
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