A Framework for Analyzing the Impact of Data Analytics and the Internet of Things on Digital Marketing

Applications have transformed the collaboration environment from a mere document collection into a highly interconnected social space. These systems interoperate within a social and organizational context that drives their everyday use and provides a rich context for understanding the role of nodes...

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Bibliographische Detailangaben

Hauptverfasser:	Troussov, Alexander, Maruev, Sergey
Format:	Buchkapitel
Sprache:	eng
Schlagworte:	Business & Management Business Information Systems Economics & Economic Theory LCSH: Data mining. | Big data Social aspects
Online-Zugang:	Volltext
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