New product development balanced scorecard

Measuring the performance of the new product development process is a challenge. In this paper, a balanced scorecard for the NPD process was introduced. The scorecard covers the financial, customer, internal process, and learning and growth areas of the NPD process.

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Bibliographische Detailangaben
1. Verfasser:	Salem, S.R.
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Product development
Online-Zugang:	Volltext bestellen
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