An evolutionary multi-objective local selection algorithm for customer targeting

In an increasingly competitive marketplace, one of the most interesting and challenging problems is how to identify and profile customers who are most likely to be interested in new products or services. At the same time, minimizing the number of variables used in the prediction task is important wi...

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Bibliographische Detailangaben
Hauptverfasser: YongSeog Kim, Street, W.N., Menczer, F.
Format: Tagungsbericht
Sprache:eng
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