User-Centered Design Roadmapping: Anchoring Roadmapping in Customer Value Before Technology Selection

Designing an innovation strategy in a world of rapid technological change has become increasingly challenging. Some companies are finding that anchoring technology choices in deeper understanding of the value users seek allows them to find a better balance among feasibility, viability, and desirabil...

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Veröffentlicht in:IEEE transactions on engineering management 2022-02, Vol.69 (1), p.109-126
Hauptverfasser: Kim, Euiyoung, Simonse, Lianne W. L., Beckman, Sara L., Appleyard, Melissa M., Velazquez, Herb, Madrigal, Antonio Suarez, Agogino, Alice M.
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Sprache:eng
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