Digital Services in the Automotive Industry

The automotive industry has been dominated by a few giant original equipment manufacturers, but these OEMs are being challenged by the software and service industries, including Apple and Google. Faced with such challenges from new players in the automobile segment, OEMs are strategically investing...

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Veröffentlicht in:IT professional 2016-09, Vol.18 (5), p.4-6
Hauptverfasser: Tian, Jilei, Chin, Alvin, Karg, Michael
Format: Artikel
Sprache:eng
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