Zapping Index:Using Smile to Measure Advertisement Zapping Likelihood

In marketing and advertising research, "zapping" is defined as the action when a viewer stops watching a commercial. Researchers analyze users' behavior in order to prevent zapping which helps advertisers to design effective commercials. Since emotions can be used to engage consumers,...

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Veröffentlicht in:	IEEE transactions on affective computing 2014-10, Vol.5 (4), p.432-444
Hauptverfasser:	Songfan Yang, Kafai, Mehran, Le An, Bhanu, Bir
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Data collection Face recognition Indexes Internet Online advertising smile detection user preference Videos Zapping Index (ZI)
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