Market analysis and product design for telecommunications equipment and services

To be successful in the telecommunications equipment and services market, we must satisfy the diverse needs and requirements of customers. One critical challenge is to direct resources (R&D, manufacturing, and marketing) efficiently across product and service lines. This paper describes an appro...

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Veröffentlicht in:AT&T Technical Journal 1991-03, Vol.70 (2), p.7-17
Hauptverfasser: Infosino, William J., Parker, Sam H., Unger, David G.
Format: Artikel
Sprache:eng
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