Extending the classification scheme of personalization constraints in digital business environments

Corporations which operate in digital business environments often implement personalization activities to gain a competitive advantage and raise the buying intentions of their customers. Personalized marketing messages based on individual preferences and needs of customers are the key to success. Bu...

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Bibliographische Detailangaben

1. Verfasser:	Harnisch, Michael J.
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Analytical models classification scheme Companies corporate communication Data collection Data privacy Media personalization personalization constraints personalization process standard types
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