Integrating the 4 P's of creativity in an IS project: an ethnographic example from Hewlett-Packard

The field of creativity is rich in examples of group efforts leading to significant breakthroughs in innovation. For example, in the area of biochemistry, Crick and Watson are famous for discovering the composition of DNA and the Wright Brothers are well known as the first to accomplish sustained fl...

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Bibliographische Detailangaben
Hauptverfasser: Mandico, J., Higgins, L.F.
Format: Tagungsbericht
Sprache:eng
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