The media coexistence approach: organizational and individual determinants of media choice in Singapore

While past research on media choice has focused on matching a particular medium with a particular type of task, the current study proposes a "media coexistence" approach. This approach suggests that different media have, at the same time, both unique attributes (which allow them to exist a...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Chidambaram, L., Lai Huat Lim, Hock Chuan Chan
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Communications technology Electronic mail Government Marketing and sales Multidimensional systems Portfolios Telephony Testing
Online-Zugang:	Volltext bestellen
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