The Advertising Effect of Free -- Do Free Basic Versions Promote Premium Versions within the Freemium Business Model of Music Services?

Freemium seems a promising solution for content providers to earn money in times of the free mentality of Web 2.0 users. Freemium services can be used both for free or with a paid subscription to obtain premium content. Nevertheless, freemium's success is limited. Especially Music as a Service...

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Bibliographische Detailangaben

Hauptverfasser:	Wagner, Thomas M., Benlian, Alexander, Hess, Thomas
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Advertising advertising effect Cognition Context Context modeling Design automation Dual Mediation Hypotheses Freemium Mathematical model music as a service Solid modeling
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