Digital Advertising's Human Toll: How Implied Cost-to-User Affects Web Content Platforms (A Research Proposal)

Online advertising is a 26 billion industry in the US. While this represents significant income for Web sites hosting such ads, sites need to balance the income against the needs of their audience. Inasmuch as advertisements dissuade users from returning to a site and cause delays and decreases in t...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Dunn, B. K., Galletta, D. F.
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Advertising Context Internet Laboratories Media Web sites
Online-Zugang:	Volltext bestellen
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