Factors that Influence a Buyer's Decision Process of Shopping Online: The Effects of Tradition and Virtual Community

With the tremendous growth of online shopping, this paper tries to figure out what factors influence consumer's shopping decisions online. Following the idea of a customer of both traditional market and e-market, his offline experience and online experience in each community may probably affect...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Zhang Yao, Feng Yu-qiang
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Communities Companies Computers Consumer electronics Decision making Decision progress Humans Internet Online shopping Tradition community Virtual community
Online-Zugang:	Volltext bestellen
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