Exploring the mobile content market in Malaysia

The purpose of this paper is to identify possible business model and marketing strategies for mobile content developers in Malaysia. This study takes two approaches to look into the research problem, demand side investigation which involves end-consumers and supplier side investigation which involve...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Tan Shiang-Yen, Zainon, Wan Mohd Nazmee Wan, Osman, Mohd Azam, Alwi, Abdullah Sani
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Companies Education Government Industries Mobile communication Mobile handsets
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