A fuzzy hypothesis test based model for customer satisfaction measurement (Case study in PARS KHODRO CO)

The article proposes a model for customer satisfaction measuring, which is adapted to use in automobile industries. The proposed methodology evaluates the satisfaction level of a set of customers in different aspect of customer focus based on hypothesis values. It permits to evaluate the validity of...

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Bibliographische Detailangaben

Hauptverfasser:	Borjalilu, Naimeh, Zowghi, Mahdi, Jahromi, Abdolhamid Eshraghniaye
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Analytical models Customer satisfaction customer satisfaction analysis fuzzy hypothesis test Indexes Pragmatics Quality of service Reliability subjective judgments Testing
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