The Impact of Stimuli Characteristics on the Ideation Process: An Evaluation of the Change of Perspective 'Analogy'

Idea generation techniques provide a variety of approaches for supporting an innovation process. Until recently, the space of techniques has been unstructured, and no clear guidelines have been available for the selection of an appropriate technique for a given innovation goal. We used the 'cha...

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Bibliographische Detailangaben
Hauptverfasser: Knoll, Stefan Werner, Horton, Graham
Format: Tagungsbericht
Sprache:eng
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