Control of preferences in social networks

We consider the problem of deriving optimal advertising policies for the spread of innovations in a social network. We seek to compute policies that account for i) endogenous network influences, ii) the presence of competitive firms, that also wish to influence the network, and iii) possible uncerta...

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Bibliographische Detailangaben

Hauptverfasser:	Chasparis, G C, Shamma, J S
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Advertising Computational modeling Monopoly Optimal control Optimization Uncertainty
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