Customer lifetime value model based on customer satisfaction
This paper first introduces a basic CLV model of individual customers, and then uses the degree of customer activity links word of mouth and customer satisfaction, finally import word of mouth and customer satisfaction into the model to construct a new CLV model. When identifying customers` value, e...
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| creator | Han Jieping Li Jiying Fan Wenyan |
| description | This paper first introduces a basic CLV model of individual customers, and then uses the degree of customer activity links word of mouth and customer satisfaction, finally import word of mouth and customer satisfaction into the model to construct a new CLV model. When identifying customers` value, enterprises can simply and practically use this new CLV model, and conveniently make the most valuable customers as right object to maintain, and promote the successful implementation of customer retention strategy. |
| doi_str_mv | 10.1109/ICISE.2010.5690873 |
| format | Conference Proceeding |
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When identifying customers` value, enterprises can simply and practically use this new CLV model, and conveniently make the most valuable customers as right object to maintain, and promote the successful implementation of customer retention strategy.</description><identifier>ISSN: 2160-1283</identifier><identifier>ISBN: 142447616X</identifier><identifier>ISBN: 9781424476169</identifier><identifier>EISBN: 1424476186</identifier><identifier>EISBN: 9781424476176</identifier><identifier>EISBN: 1424476178</identifier><identifier>EISBN: 9781424476183</identifier><identifier>DOI: 10.1109/ICISE.2010.5690873</identifier><language>eng</language><publisher>IEEE</publisher><subject>Biological system modeling ; CLV ; Companies ; Customer satisfaction ; Fitting ; fitting function ; Mouth ; Predictive models ; word of mouth</subject><ispartof>The 2nd International Conference on Information Science and Engineering, 2010, p.2719-2722</ispartof><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://ieeexplore.ieee.org/document/5690873$$EHTML$$P50$$Gieee$$H</linktohtml><link.rule.ids>309,310,776,780,785,786,2052,27902,54895</link.rule.ids><linktorsrc>$$Uhttps://ieeexplore.ieee.org/document/5690873$$EView_record_in_IEEE$$FView_record_in_$$GIEEE</linktorsrc></links><search><creatorcontrib>Han Jieping</creatorcontrib><creatorcontrib>Li Jiying</creatorcontrib><creatorcontrib>Fan Wenyan</creatorcontrib><title>Customer lifetime value model based on customer satisfaction</title><title>The 2nd International Conference on Information Science and Engineering</title><addtitle>ICISE</addtitle><description>This paper first introduces a basic CLV model of individual customers, and then uses the degree of customer activity links word of mouth and customer satisfaction, finally import word of mouth and customer satisfaction into the model to construct a new CLV model. When identifying customers` value, enterprises can simply and practically use this new CLV model, and conveniently make the most valuable customers as right object to maintain, and promote the successful implementation of customer retention strategy.</description><subject>Biological system modeling</subject><subject>CLV</subject><subject>Companies</subject><subject>Customer satisfaction</subject><subject>Fitting</subject><subject>fitting function</subject><subject>Mouth</subject><subject>Predictive models</subject><subject>word of mouth</subject><issn>2160-1283</issn><isbn>142447616X</isbn><isbn>9781424476169</isbn><isbn>1424476186</isbn><isbn>9781424476176</isbn><isbn>1424476178</isbn><isbn>9781424476183</isbn><fulltext>true</fulltext><rsrctype>conference_proceeding</rsrctype><creationdate>2010</creationdate><recordtype>conference_proceeding</recordtype><sourceid>6IE</sourceid><sourceid>RIE</sourceid><recordid>eNpFj81KAzEUhSMqWGtfQDd5gan3Jpn8gBsZqg4UXNiFu5JMbiAy05FmKvj2Fqy4OnyHjwOHsVuEJSK4-7Zp31ZLAUeutQNr5Bm7RiWUMhqtPv8H_X7BZgI1VCisvGKLUj4AQKKxoMyMPTSHMo0D7XmfE015IP7l-wPxYYzU8-ALRT7uePenFT_lknw35XF3wy6T7wstTjlnm6fVpnmp1q_PbfO4rrKDqbIUkZw2WFsXYxBeobNak4Rjmyj4kJzWFmPnlA6YogCdAlmyVtWGhJyzu9_ZTETbz30e_P57ezoufwA6hEsS</recordid><startdate>201012</startdate><enddate>201012</enddate><creator>Han Jieping</creator><creator>Li Jiying</creator><creator>Fan Wenyan</creator><general>IEEE</general><scope>6IE</scope><scope>6IL</scope><scope>CBEJK</scope><scope>RIE</scope><scope>RIL</scope></search><sort><creationdate>201012</creationdate><title>Customer lifetime value model based on customer satisfaction</title><author>Han Jieping ; Li Jiying ; Fan Wenyan</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-i90t-8ed1e9671589ddb2a419866e30e96febabf96681dc946b1fd206fbe8e88457e23</frbrgroupid><rsrctype>conference_proceedings</rsrctype><prefilter>conference_proceedings</prefilter><language>eng</language><creationdate>2010</creationdate><topic>Biological system modeling</topic><topic>CLV</topic><topic>Companies</topic><topic>Customer satisfaction</topic><topic>Fitting</topic><topic>fitting function</topic><topic>Mouth</topic><topic>Predictive models</topic><topic>word of mouth</topic><toplevel>online_resources</toplevel><creatorcontrib>Han Jieping</creatorcontrib><creatorcontrib>Li Jiying</creatorcontrib><creatorcontrib>Fan Wenyan</creatorcontrib><collection>IEEE Electronic Library (IEL) Conference Proceedings</collection><collection>IEEE Proceedings Order Plan All Online (POP All Online) 1998-present by volume</collection><collection>IEEE Xplore All Conference Proceedings</collection><collection>IEEE Electronic Library (IEL)</collection><collection>IEEE Proceedings Order Plans (POP All) 1998-Present</collection></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext_linktorsrc</fulltext></delivery><addata><au>Han Jieping</au><au>Li Jiying</au><au>Fan Wenyan</au><format>book</format><genre>proceeding</genre><ristype>CONF</ristype><atitle>Customer lifetime value model based on customer satisfaction</atitle><btitle>The 2nd International Conference on Information Science and Engineering</btitle><stitle>ICISE</stitle><date>2010-12</date><risdate>2010</risdate><spage>2719</spage><epage>2722</epage><pages>2719-2722</pages><issn>2160-1283</issn><isbn>142447616X</isbn><isbn>9781424476169</isbn><eisbn>1424476186</eisbn><eisbn>9781424476176</eisbn><eisbn>1424476178</eisbn><eisbn>9781424476183</eisbn><abstract>This paper first introduces a basic CLV model of individual customers, and then uses the degree of customer activity links word of mouth and customer satisfaction, finally import word of mouth and customer satisfaction into the model to construct a new CLV model. When identifying customers` value, enterprises can simply and practically use this new CLV model, and conveniently make the most valuable customers as right object to maintain, and promote the successful implementation of customer retention strategy.</abstract><pub>IEEE</pub><doi>10.1109/ICISE.2010.5690873</doi><tpages>4</tpages></addata></record> |
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| issn | 2160-1283 |
| language | eng |
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| source | IEEE Electronic Library (IEL) Conference Proceedings |
| subjects | Biological system modeling CLV Companies Customer satisfaction Fitting fitting function Mouth Predictive models word of mouth |
| title | Customer lifetime value model based on customer satisfaction |
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