The Use of Visualization in the Context of Business Strategies: An Experimental Evaluation

An experiment was conducted to add empirical evidence whether the use of visualization is better than text in the communication of business strategies. Seventy-four managers who took part in an Executive MBA program saw a presentation of the simplified strategy of BMW Financial Services. The visual...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Kernbach, Sebastian, Eppler, Martin J
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Analysis of variance Companies Correlation diagram knowledge visualization Linear regression perception of presenter PowerPoint roadmap strategy communication strategy visualization visual metaphor visual representation Visualization
Online-Zugang:	Volltext bestellen
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!