Recommendation rules for an online game site based oncustomer lifetime value

In late of 1980s, when "customer-oriented" enterprises worked in competitive markets, a new paradigm entered in customer relationship management (CRM) scope that called customer lifetime value (CLV). CLV is the present value of all future profits for firms generated from a customer. CLV ca...

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Bibliographische Detailangaben

Hauptverfasser:	Khajvand, Mahboubeh, Tarokh, Mohammad J
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Customer Lifetime Value Customer relationship management Customer Segmentation Data mining History Industrial engineering Information analysis Mathematical model Measurement Recommender systems Resource management Technological innovation Weighted RFM model
Online-Zugang:	Volltext bestellen
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