Assessing Drivers of Web Technology Investment in Malaysia Service Industry: An Application of Technological, Organizational and Environmental (TOE) Model

Using TOE Model, this paper aims to examine drivers of Web technology investment in Malaysia service industry using questionnaire survey. The structural equation modelling (SEM) results indicate that firm size, managerial beliefs, and pressure intensity explain the variance in Web technology investm...

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Bibliographische Detailangaben
Hauptverfasser: Mohamed, I.S., Omar, N., Daud, N.M., Marthandan, G.
Format: Tagungsbericht
Sprache:eng
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