Customers fuzzy clustering and catalog segmentation in customer relationship management

This work is concerned with the fuzzy clustering problem of different products in k variant catalogs, each of size r products that maximize customer satisfaction level in customer relationship management (CRM). The satisfaction degree of each customer is defined as a function of his/her needed produ...

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Bibliographische Detailangaben

Hauptverfasser:	Fathi, M., Kianfar, K., Hasanzadeh, A., Sadeghi, A.
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Catalog Segmentation Clustering algorithms Costs Customer Clustering Customer relationship management Customer satisfaction Decision making Fuzzy C-means Industrial engineering Integer linear programming Mathematical model Mathematical programming Profitability
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