Web Science 2.0: Identifying Trends through Semantic Social Network Analysis

We introduce a novel set of social network analysis based algorithms for mining the Web, blogs, and online forums to identify trends and find the people launching these new trends. These algorithms have been implemented in Condor, a software system for predictive search and analysis of the Web and e...

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Hauptverfasser: Gloor, P.A., Krauss, J., Nann, S., Fischbach, K., Schoder, D.
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Krauss, J.
Nann, S.
Fischbach, K.
Schoder, D.
description We introduce a novel set of social network analysis based algorithms for mining the Web, blogs, and online forums to identify trends and find the people launching these new trends. These algorithms have been implemented in Condor, a software system for predictive search and analysis of the Web and especially social networks. Algorithms include the temporal computation of network centrality measures, the visualization of social networks as Cybermaps, a semantic process of mining and analyzing large amounts of text based on social network analysis, and sentiment analysis and information filtering methods. The temporal calculation of betweenness of concepts permits to extract and predict long-term trends on the popularity of relevant concepts such as brands, movies, and politicians. We illustrate our approach by qualitatively comparing Web buzz and our Web betweenness for the 2008 US presidential elections, as well as correlating the Web buzz index with share prices.
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subjects Algorithm design and analysis
Blogs
Computer networks
Data mining
Filtering algorithms
Information analysis
semantic social network analysis
Social network analysis
Social network services
Software algorithms
Software systems
trend prediction
Visualization
Web mining
title Web Science 2.0: Identifying Trends through Semantic Social Network Analysis
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